A bungie chord trampoline experience aboard Royal Caribbean’s ships needed a logo that connects the fun, active and tech elements of the venue. I designed a fractal silhouette of a person to represent the virtual reality component of Sky Pad®. The person is mid-air between italicized letters with a gradient arc cut-out to bring movement and directional force to the logo.
Fun fact: the logo also appears on one of Royal Caribbean’s China ships (Spectrum of the SeasSM) with a translation above it.